The concept for this site's design was discussed over dinner in Lake Havasu, Arizona on New Year's Day in 2001.

The site is very sophisticated and includes online user accounts, e-commerce, back-end administrative section, and a custom-built web-based application which allows Crush Shot Sports to keep track of its customers and allows its customers to keep track of and make changes to their own account.

Many dynamic elements including banner ads, articles, and handicapping selections which can be purchased online by their customers.

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